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Click here
to download a pdf version of these guidelines
Art
Supplied As Hard Copy
Any camera ready art provided to us, must be on white slick paper,
not NEWSPRINT. Photos must be original, no second generation copies.
Any screens or halftone camera ready art must be provided on disk.
*See below.
*Art Supplied On Disk
We can currently receive your ads on CDs or DVDs. The files must be
compatible with the MACINTOSH PLATFORM OR THEY WILL BE RETURNED. We
prefer to receive ads saved in the following programs:
Adobe Photoshop 8.0 or below, Macromedia Freehand 10 or below, or
Quark XPress 6 or below. We can also accept ads built in Adobe
Illustrator 10 or below. Your images need to be saved as JPG, TIFF,
EPS or PDF formats. All documents must be submitted in their
original format. We prefer to have all fonts converted to outlines
(or paths). If fonts are not converted, all fonts must be submitted
with the ad in Mac format. Any files sent from a PC platform must be
in the following three formats: .ai (Adobe Illustrator), .tif
(Tiff), .eps .jpg or .pdf. All PC fonts must be converted to
graphics.
Documents created in Microsoft Word 2004 and
below can be provided for text content purposes only. Any desired
fonts or embedded images created in the Word document will need to
be provided as separate files and compatible with the MACINTOSH
PLATFORM. Any special formatting and typesetting created in the Word
document, however, will be recreated at our discretion.
We DO NOT accept files from the following
programs: Adobe InDesign, Adobe Pagemaker, Corel Draw and Microsoft
Publisher.
ftp: File Transfer
Electronic files can be transferred to AD Ideas via a FTP Client. We
will setup authorized personnel with a user name and password for
your account. Please keep in mind the following:
• ALL FONTS USED FOR ANY CREATIVE MUST BE
PROVIDED IN THE FOLDER WITH THE AD.
• All files, with the exception of pdf documents,
need to be compressed prior to download. We can access .zip, .sit,
.sea and .sitx
compressed file formats. Fonts contained in pdf
documents need to be converted to outlines (or paths).
• From time to time, maintenance will be made on
our FTP servers and files will be deleted if and when necessary.
• Keep a backup of your files. We cannot be held
liable for deleted and/or corrupt files.
Images
Your images need to be saved as JPG, TIFF, EPS or PDF formats at 200
dpi or higher.
Layout And Saving Process
You are welcome to send more than one ad per disk, if so, PLEASE
LABEL THE FOLDERS AND FILES with the name of the company & the
heading in which those ads go under. Be sure to include file
extensions in the file name (for example, .tif or .eps). Please send
a display ad in the correct size as it will be placed in its
appropriate directory or other publication.
• ALL FONTS USED FOR ANY CREATIVE MUST BE
PROVIDED IN THE FOLDER WITH THE AD.
• Disks must be attached to the copysheet or
appropriate paperwork, or will be subject to return.
• All ads on disk must be accompanied by a color
print out of its contents for color verification.
• AD Ideas CANNOT alter any customer supplied
art, therefore, accuracy, in the instructions above, is extremely
important!
Checklist
Before turning in artwork to AD Ideas, please take the time to check
that you have sufficiently supplied the artwork. Any artwork
supplied to AD Ideas must be in the correct format and all documents
needed must be supplied or they will be returned (see above*). A
color printout of any and all files submitted must accompany the
disk it is included on and attached to its appropriate copysheet.
_______Document(s) in the correct format
AD Ideas does not have the right to alter any artwork submitted that
AD Ideas does not own the copyright to, so please be sure to include
all fonts, images and needed documents.
AD
IDEAS WILL QUERY ANY AND ALL PAPERWORK FOR ADS IN WHICH ANY ART IS
NOT SUPPLIED PROPERLY.
If there are any questions about the format needed, please call AD
Ideas
at 210-545-4176.
AD IDEAS, LLC. • 121
Interpark Blvd., Suite 211 • San Antonio, TX 78216
210.545.4176 • Fax 210.545.4736 • www.adideasllc.com
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